COLD PRESS KIDS

BRANDING, PRINT, ILLUSTRATIONS & WEB DESIGN

I worked with Cold Press Kids to create their logo, brand identity and web layout. I looked to express the ethos of the brand using colour and a playful layout. Fruit icons were used to portray the brand’s focus on healthy, natural treats for the kids. While the product is aimed for kids, the brand’s target market is parents wanting to make healthier choices for their children. As such, the layout was minimalistic and sophisticated to attract this demographic, whilst also appealing to children through the use of bright illustrations.