paula creative
Events
Events and Media Relations
With extensive experience in event planning and promotion, I bring creativity and precision to every project. From organizing and executing events to securing media coverage, sponsorships, and managing influencers, I ensure your brand gets the attention it deserves.
That Good Good Market
San Diego, USA (Multiple Locations)
That Good Good Market, USA, was an ongoing event that I managed for three years across various locations in San Diego. I meticulously handled on-day operations for most events myself, alongside organizing staff assistance when needed. I managed almost all aspects of event organization, including curating diverse vendors offering vegan food and sustainable products, designing impactful branding, executing social media campaigns, and ensuring smooth coordination. By securing media coverage and coordinating influencer partnerships, That Good Good Market, USA, became a prominent fixture for conscious consumers and innovative brands alike.
That Good Good Market Australia
The EQ, Sydney, Australia
That Good Good Market, Australia, has been an exciting venture where I organized two successful pop-up events and managed nearly all aspects of the operations. From curating a diverse range of vendors offering vegan food and sustainable products to designing impactful branding, executing social media campaigns, and coordinating on-day operations with staff, I ensured the events ran smoothly. By securing media coverage and coordinating influencer partnerships, I helped establish That Good Good Market, Australia, as a prominent destination for conscious consumers and innovative brands alike.
Lovers Ball
2995 Commercial Street, San Diego, USA
I organized the Lovers Ball event from top to bottom, ensuring every detail was meticulously planned and executed. This included coordinating high-profile entertainment such as Sasha Marie, a popular DJ in San Diego, and Winyl, another prominent vinyl DJ in the area, alongside vendors, decorations, sponsorships, ticketing, social media promotion, event photography and videography, logistics, and setup/set down. The event attracted a large audience and featured standout elements that created a memorable experience and effectively promoted the brand.
Media Relations
CBS8
San Diego, USA
Fox 5
San Diego, USA
Influencer Relations
Todd Anderson
@TurnipVegan
Followers: 943k
Campaign: Promotion of That Good Good Market USA through hosting a golf clinics for kids
Goals:
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Promote ongoing Tuesday markets in San Diego.
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Engage her followers by integrating her interests in golf and veganism.
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Increase attendance and engagement at the market.
Claire’s involvement in hosting a golf clinic for kids as well as posting about the market significantly boosted visibility and engagement for That Good Good Market. Her authentic connection with her followers, combined with her unique niche, attracted more families and increased attendance at the markets.
Claire Hogle
@ClaireHogle
Followers: 943k
Campaign: Promotion of That Good Good Market USA through hosting a golf clinics for kids
Goals:
-
Promote ongoing Tuesday markets in San Diego.
-
Engage her followers by integrating her interests in golf and veganism.
-
Increase attendance and engagement at the market.
Claire’s involvement in hosting a golf clinic for kids as well as posting about the market significantly boosted visibility and engagement for That Good Good Market. Her authentic connection with her followers, combined with her unique niche, attracted more families and increased attendance at the markets.
Liz Miu
@ItsLizMiu
Followers: 468K
Campaign: Promotion of the launch of That Good Good Market in Sydney, Australia
Goals:
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Promote the launch event of That Good Good Market in Sydney.
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Increase brand awareness and engagement.
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Drive attendance to the launch event.
Liz’s promotion efforts, including posting a story beforehand and attending the event, significantly boosted visibility and engagement for the launch of That Good Good Market in Sydney. Her posts during and after the event captured the excitement and atmosphere, helping to attract a large audience and drive successful event attendance.
